Sunglass Hut SOHO

This remodeled flagship location activates the brand experience by stimulating the customer journey, introducing immersive elements and creating a more open shopping environment to encourage exploration. We leveraged the textures and materiality of the local architecture to celebrate the uniqueness of this urban location. A new “Pop In Shop” draws upon the art movement engrained in the SOHO lifestyle and provides our customers and brands with a memorable and engaging shopping destination.