Concept Ideation

The assignment for this 22,000 sq. ft store was to envision a refreshing and new supermarket experience that breathed new life into an old and outdated location. Rooted around the idea of the freshness of the ocean breeze and the calm of sun bleached colours, this concept presentation uses imagery, attributes and drawings to narrate the initial direction of a new King's Super Market concept. Visual imagery that communicates the overall look and feel while descriptive words accentuate the narrative. The inclusion of conceptual drawings that tie new store experiences and imagery together and weave an uplifting narrative around the concept.