Buffalo Jeans

This 900 sq. ft. shop in shop at Macy's Herald Square brings together the modern, urban edge of denim with functionality required in this larger than life location. Using layered glass, textural tile and blackened metal, this design concept reinforces the young and edgy aesthetic this brand signifies. Needing to house 5000 units in a small footprint, the design integrates smart, hidden storage and flexible merchandising solutions to make optimal use of space while keeping impactful brand messaging a top priority.