3M Films

When corporate giant 3M Films wanted to become a valuable resource for the A&D community, launching their unique materials at ICFF was the most direct and impactful means of reaching their target audience. Not wanting to be seen as a cousin to the Post It Note, this first U.S foray into the design community allowed creative audiences to experience all the unique properties of this versatile product by creating an art installation that highlighted the product capabilities and benefits.